A social media marketing agency is a creative company that develops and runs social media marketing strategies and campaigns for clients. While more traditional marketing and advertising agencies were initially handling television, radio, and print advertising strategy, social media marketing agencies were established to help clients maximize social. Social media marketing agencies work with clients to align social media marketing strategies with business goals and overall marketing strategy. They help identify the channels that best enable clients to reach their target markets. Content is king. Social media marketing agencies produce the content that clients use to connect with key audiences over social channels. Account reps and creative talent write posts, produce videos, and create content clients use on social.

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