Google Ads (Which used to be Google AdWords) is Google’s advertising solution and program for businesses to advertise on its many products and wider search network. There are more ads on Google Search and its other properties than ever before in different forms, which means if you’re not utilizing search and other types of ads in your business, your business will feel the impact. Through the ad platform, you can advertise to the world’s two largest search engines: Google and YouTube. If you want to advertise on Google’s other products such as Gmail, the program is the only way. For many businesses advertising on Google has become necessary to stay competitive rather than just a way to increase revenue and reach. Learn more about search engine marketing or about the alternative search engines you might want to use for advertising.
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