When deliberating over hiring a digital marketing agency, many businesses usually compare the cost of an in-house operation to the price of the agency. You’ll be surprised to learn that an agency is much less costly over time. Agencies work as independent contractors, so you eliminate the need for payroll taxes. You also cut the recurring costs of having full-time employees such as benefits, health care costs, and salaries. Some of the tools you need to run the campaigns can also come at a hefty one-time payment or subscriptions. Most reputable agencies already have the essential digital marketing tools, so you won’t need to spend a dime to get one. For most small businesses, you just can’t hire a digital marketing agency or consultants at the onset of your campaign. This is something that takes time and thorough consideration. Plus, it can be time-consuming for your team to understand all online marketing techniques.
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