At this point, you must understand that research is important before launching any campaign. You need to learn amount your industry well, your competitors and the latest marketing practices in your segment. The onus of industry-relevant marketing practices is on the agency. They’re tasked to research your market and identify your competition. Plus, they follow the latest developments in digital marketing to ensure quantifiable results. They also identify and research your target audience to learn and understand their behaviour, preferences, and interests. This is to ensure the adopted marketing strategies yield the maximum results possible and to keep your business abreast of relevant developments. In digital marketing, it’s important to note that not all things will work for you. Some can offer disappointing results while others can be quite useful.

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