Social media marketing is the public relations and advertising of your company's name and products on social media platforms. SMM is a simple, effective, and economical strategy. The moment has come to consider social media marketing if you currently engage in search engine optimization (SEO) and search engine marketing. It entails using social media platforms as advertising venues. Businesses create social media accounts not only as a PR tool but also to raise brand awareness. It can be done through interacting with audiences through material, videos, debates, polls, quizzes, etc. A company wants to draw attention to and traffic to its social media page, which it has created with all of its information and products.

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