Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images and videos, your site will rank better in search results. But SEO can support your content marketing efforts too. Make sure that your content is high quality and optimized for keywords you want to rank for, and since search engines like freshness, update your content regularly. You should invest in SEO because it's likely that your rivals will. SEO specialists frequently outperform rivals and expand their market share by ranking higher in search engine results. You cannot afford to not be on the first page of Google search results, especially if your competitors are. Over 90% of traffic comes from results on the first page of Google searches. Begin by identifying your rivals, assessing their advantages and disadvantages, and building and maintaining an online reputation. Then, make sure that your website runs quickly and is compatible with mobile devices, provide the finest content you can, and concentrate on offering the best user experience.
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