Marketing refers to any activities that a company uses to promote its products and services and improve its market share. In order to be successful, marketing requires a combination of advertising savvy, sales, and the ability to deliver goods to end-users. This is normally undertaken by specific professionals or marketers who can work internally (for companies) or externally with other marketing firms. Traditionally, corporations focused on marketing through print, television, and radio. Although these options still exist today, the rise of the internet led to a shift in the way companies reached consumers. That's where digital marketing came into play. This form of marketing involves the use of websites, social media, search engines, appsanything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.

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