Ranking on the first page of Google boosts credibility among potential clients. Google ranks websites based on dozens of on-page and off-page signals, such as created content, website speed, and mobile usability. While the majority of consumers probably do not consider these signals, users do expect Google to deliver relevant, valuable content first. Most trust the algorithm implicitly, and 75% of users do not move on to page two. Trust is developed on search engine authority and a high-quality product or service that builds credibility among visitors. Search engine optimization efforts do not stop after work hours. Content does not disappear after a budget runs out, such as with paid advertising. Rankings achieved through SEO promote your website 24/7, taking absolute advantage of the (at least) 60,000 Google searches occurring every second. Once more, SEO is unique because it allows your company to reach users while they’re searching for you not on a billboard spotted on the way out of town.
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