A Google user expects to have his or her query answered in moments. A visitor who clicks into a website and is met with a poor user experience – such as mobile incompatibility or a barrage of popups will likely leave within seconds. High bounce rates tell Google that the web page is not valuable for the user, often resulting in lower rankings. While quality SEO often delivers significant business impact in the first year, SEO efforts will compound over time, leading to increased results for several years. In fact, the magnitude of SEO results and ROI correspond to the budget, effort, and time committed to it. If an SEO company promises instantaneous results, be wary. Implementing thoughtful SEO strategies such as content creation and on-page optimization and mastering Google’s algorithm takes dedicated time. To see the best results of incorporating SEO into your digital marketing strategy, be prepared to view SEO as an investment with a remarkable long-term return.
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