For starters, SEO stands for search engine optimization, and it’s the process of improving a website in ways that help it rank in search results when users search for specific words and phrases. If you’re not sure why this matters, just think about how you normally find the information you need during your everyday life. If you’re like most people, you’d reach for your smartphone or sit down at your computer and type a simple phrase into Google. So SEO can help you improve your rankings in search engine results. This has the potential to make a huge impact on your company’s most important goals, like increasing your leads and sales. But if you’re not convinced, keep reading to learn five of the biggest benefits of optimizing your site for search.

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