Human beings need connection; we crave it. Maslow’s hierarchy places our psychological needs of belongingness and love slap-bang in the middle of the pyramid. To deprive a human of these needs holds back their development and self-actualisation. Perhaps, this need for connection is why modern humans are so addicted to social media. There are 4.70 billion people around the world who use social media, spending an average of 2.5 hours a day on their chosen sites. Social media is a term used to describe websites and applications that facilitate the creation and sharing of content by users. The content that is shared on social media is made up of text, photos, videos, etc., and is distributed in real-time across either a private community of friends and family curated by the user or in a public capacity, open-to-all users.
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