Of all the benefits Digital Marketing provides, the one that usually gets the most attention is the amount of savings it can provide for marketing departments all over the world. The cost-effectiveness of Digital Marketing, when compared to offline endeavors, is similar to that of a machine if matched with a human. That happens because, with more traditional marketing methods and techniques, small businesses can’t compete with big brands. After all, they lack the resources and personnel needed to make a big campaign work. In the digital environment however it is easy for smaller brands to get ahead using creativity to compete at the same level. In efforts such as Inbound Marketing, the lead acquisition cost is already known to be lower than that for more traditional marketing initiatives, but even when investing in pay-per-click advertising (PPC) a company can get a better ROI than with TV ads or radio spots. Tools like email marketing can bring businesses a Return of Investment of at least 4400%, according to OptinMonster.

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