You can communicate with both current and potential customers by using digital channels including social media, pay-per-click advertising, search engine optimization, and email marketing. As a result, you might create a strong brand, offer excellent customer service, attract new clients, and more. Digital marketing, also known as online marketing, is the activity of advertising businesses online and through other digital communication channels. Email, social media, online advertisements, text and multimedia messaging, and other marketing channels are all included in this.Inbound marketing and digital marketing are commonly confused, and for good reason. Email and website content are only two of the many strategies used in both inbound marketing and digital marketing.

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