Social media is a term used to describe websites and applications that facilitate the creation and sharing of content by users. The content that is shared on social media is made up of text, photos, videos, etc., and is distributed in real-time across either a private community of friends and family curated by the user or in a public capacity, open-to-all users. In terms of modern social networking sites, as we have come to know them today, Friendster was the first of its kind. However, grumblings of social media had occurred as early as the 1970s, when bulletin boards systems allowed users to log on and connect via personal computers. Initially, social media was a place for communication; update your family on life events, keep in touch or reunite with old friends or even meet new ones and join online communities. The personal nature of social media made its original form individualistic; users curated their profiles with information about their lives, locations, jobs, likes, and dislikes.
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