Organic visibility, leading to increased website traffic, is a monumental benefit of SEO. Search engine optimization is hyper-targeted and customer-centric. An effective SEO strategy will help deliver your web pages to a relevant audience via pertinent search queries. As the user is already looking for what you have to offer, organic visibility drives high-quality traffic to your website without attempting to entice or persuade the visitor. When evaluating digital marketing channels, return on investment is often a priority consideration, if not the most important. While SEO results take time, a high-quality strategy eventually delivers impressive ROI. Search engine leads offer a close rate of 14.6%, nearly 12% greater than traditional marketing however, if your website ranks at the bottom of page two, three, four, or not at all, leads will likely be non-existent.

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