SEO is not only for organizations with a single target audience. Search engine optimization is equally effective for companies targeting various audiences, perhaps with the same service. For example, a pool installation company may service homeowners and commercial customers, two separate audiences. SEO allows organizations to reach each audience via intent-driven keyword research. To reach both audiences, separate service pages could be created, one targeting the keyword phrase “residential pool installation services” and the other targeting “commercial pool installation services." User experience is a critical component of SEO and a significant Google ranking factor. Search Engine Journal explains, “Google has learned how to interpret a favourable or unfavourable user experience, and a positive user experience has become a pivotal element to a website’s success.”

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