In a nutshell, digital marketing refers to marketing through an electronic device or the internet. It’s another word for internet marketing. Today, hundreds of thousands of businesses engage in digital marketing, as they find it easier and more cost-effective to reach a large number of people this way. Traditionally, businesses reached their target audience using channels like television, radio, magazines, events, and direct mail. Now, as people spend more time online, businesses are trying to reach potential buyers through digital channels. After all, marketers need to go where the people are. It’s great to finalize a sale with your customers, but it’s even better to retain those customers after the sale. A customer retained can make another purchase or recommend your brand to others, which helps increase sales.
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