As you learn about your customers, you can send them personalized offers like seasonal discount codes for related products or exclusive access to new product releases. This not only makes the customer feel valued but it’ll also drives repeat sales. Encourage customers to follow you on social media channels. When they do, you’ll have daily access to them as they scroll through their social media feeds. Keep them engaged with helpful, relevant content or with content that inspires and delights them. Whenever they need your service or product again, they’ll be more apt to buy from your business. Customers can use their Beauty Insider card for every purchase in-store or online, and the card tracks the amount of money spent. The more a customer spends, the more Beauty Insider points they can redeem.

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